lagum

A one-page website for Brazilian band Lagum, built to create an immersive experience for their audience, announce the new tour and present the show calendar in a dynamic way.

Ano

2026

Setor

Music

Services

UI/UX and website development in Framer

Cliente

Banda LAGUM

The client

Lagum is a Brazilian band with more than 10 years of career. By 2026 they had Latin Grammy nominations, a European tour and a date set for a new national tour celebrating a milestone in their career.

Our research showed that in the Brazilian market, a band this size almost never has a website with a strong identity. Their digital presence lives on social profiles, with no single ecosystem to announce dates, merch, new songs and music videos. We found a gap to fill.

The brief

Lagum came to Oblik because their website didn’t match the size of the band. It was a basic site for a band as unique and creative as Lagum: stacked blocks, a plain and faded look, responsiveness errors.

There was also a symbolic deadline: August 2026 is a milestone the band had already planted in their songs, and it was the month chosen to announce the new tour. The site had to be live before the announcement, with the new identity, a working calendar and a new experience for the fans.

The approach

The research covered dozens of websites, from award-winning projects to international band references, and came back with two findings: there was no national benchmark to beat, only space to claim. And the best music websites stand out for their immersive experience.

Our job was to create a fluid path with interactive motion, lightness and creative interface design that speaks to the band’s visual elements and connects with their real audience.

We elevated an idea that already existed in Lagum’s identity: the island. Instead of creating a new concept, we expanded what the band already used. The island became an interactive topographic map, built from scratch, that reacts to the user’s mouse movement. A creative experience, band symbols turned into interactive elements, a clear path to buy tickets and merch, and a digital environment fully connected to the band’s identity.

we translated the band's identity into digital

Lagum has its own established visual language. The job was to expand what was already there rather than create a new visual system. The island came from the band’s identity and became the axis that organizes the whole page.

a custom feature built for the project

The interactive map was created exclusively for this project, designed as a point of interaction and connection for fans who understand the band’s concept and want to be part of that universe.

One idea runs through the page

A one-of-a-kind site, motion effects, direct information and interactions built from the band’s concept. Every visual decision answers to the same axis instead of solving one section at a time. The opposite of a site assembled from blocks.

August 2026

August 2026 is a milestone for the band and the date the LAGUM EM TODO LUGAR tour was announced, along with a series of live sessions across Brazil on YouTube. The site was built to be live at that moment.