Colleony

A full website for a consultancy with 28 years in the market.

Ano

2025

Setor

Arte e Cultura

Services

UI/UX and website development in Framer

Cliente

Colleony Produtos e Sistemas para Higienização Ltda

The client

Colleony is a professional cleaning consultancy from Caxias do Sul, founded in 1997. It is the largest company in its segment in the Serra Gaúcha region, holds ISO 9001:2015 and serves industry, hospitals, hotels, schools and restaurants.

It has trained more than 30,000 professionals and keeps 20,000 dispensers on loan at client sites. The project was a full website, from studying how its clients search and decide to the site going live, including defining what each page needs to show and in what order.

The brief

In 2026, Colleony went through a rebrand, and one of the key milestones was the new website. The previous site was a product catalog: it showed what the company sells, not what it does, and created almost no market value.

An industrial buyer or a hospital manager would land there and see a distributor, when they were actually looking at the largest consultancy in the sector in the region. The brief was a website that shows the company as it is today, its track record and its excellence in the field.

The approach

Through the user experience design process, we understood that the company wins by stepping into the client’s operation, pointing out what’s wrong, training the team and following the results. Clients arrive with a problem (waste, lack of standards, contamination risk), not with a catalog item in mind.

That’s what the site now shows clearly. Colleony’s way of working and the results it delivers are presented right at the entrance. Each type of operation it serves got its own space, so a restaurant owner reads about restaurants and a hospital manager reads about hospitals.

The 28 years, the certification and the company’s numbers are now front and center. The site flows, communicates clearly and leads to one final goal: a conversation with a consultant. Colleony now has a complete digital ecosystem.

From supplier to consultancy

The old site listed products, and products are chosen on price. The new site starts with diagnosis, training and follow-up, which is what Colleony does differently. The company is the same. What changed is what clients see before they decide.

Every client sees their own scenario

Industry, restaurants, food manufacturing, hospitals, schools and hotels have different cleaning requirements. Each got its own space on the site, with that sector’s problem written in its own language. No one has to guess whether Colleony serves a business like theirs.

The new brand, live

The rebrand, developed by Greice Piacini, had a launch date at an in-person event in Caxias do Sul. We brought the new brand to the screen. Anyone browsing the site recognizes the company before reading its name.

The team updates it on their own

New products, new service areas and blog articles are added by Colleony’s own team by filling in fields. The site grows with the company, with no new budget and no dependence on us.